Ford Announces Huge Slash In Mustang Mach-E Price

[Admin]

Weeks after Tesla announced a slash in prices of some of its electric vehicles, Ford has followed with a price slash of its flagship electric SUV called Mach-E SUV. In addition to that, the Detroit automaker said it will increase production of the Mach-E. Reacting to the price slash Marin Gjaja, Ford’s chief customer officer … (read full article...)

 

[Amperix]

By cutting the price of the Mach-E, Ford is hoping to make the vehicle more attractive to potential buyers and boost its sales. The price cut also comes as part of Ford's broader strategy to expand its electric vehicle lineup and achieve its goal of being carbon neutral by 2050. Overall, the price cut for the Mustang Mach-E is a significant move by Ford as it seeks to maintain its position in the highly competitive electric vehicle market. As the market for electric vehicles continues to grow, we can expect to see more automakers adjusting their prices and strategies to stay competitive and meet the changing demands of consumers.

 

[Voltaiz]

Ford has cut Mustang EV prices in response to Tesla's price cut in all probability. This was expected and it seems a mini price war has started. The Mach-E led Ford was the second-bestselling automaker of EVs last year in the U.S. trailing Tesla by a wide margin. Ford sold more than 65,000 EVs in the U.S. alone last year. It is good for the customers anyway, whatever be the real reason. Good news is that Ford is, at the same time increasing production to make EVs more accessible. It certainly will shorten customer waiting period. A good move by Ford from both business and customer point of view.